Website Development with a Purpose
Purpose Driven Design is a Must-Have.
There is a proverb stating “first impressions are the most lasting.” Today, this quote is pretty telling. When you consider 94% of visitors to your website will judge your business on the first impression alone. You have a short span to build credibility. Furthermore, the first impression your website audience receives takes about 50 milliseconds. That said, purposeful website development is a critical component of your business. So many websites on the internet are full of general information and average design. Several key elements go into building a robust, effective interface that will generate traffic. And in the end, business, and profitability for you.
Branding & Design
Before even touching your toes into the waters of website design, you must develop a brand strategy. A solid, well-thought-out brand strategy will guide your entire design journey and inform the majority of your crucial design decisions. Your website needs to speak – accurately and immediately – to the core message of your brand. Visitors should be able to “get” who you are and what you offer quickly. Your website design, informed by your brand strategy, has the power to make or break the conversion rate. Conversion is the rate in which you transform visitors into customers.
The Sticky Factor
Is your website “sticky?” It’s great to boost your unique visitor numbers, but it’s critical to keep them clicking around once they arrive. A successful website pulls a user in and keeps them engaged. This gets visitors clicking further and further into the site for a more extended period.
How do you accomplish “sticky?” First, pull them in with a stellar design and compelling photography. Next, you need to immediately engage your visitors and get them clicking through your website. Invite them to create a site profile or fill out a contact form so that you can start interacting with them via email marketing. Offer enticing product deals. Create polls and questionnaires that will both maximize clicks and build loyal site visitors. Become an expert in your niche with informative blog posts, making you the resource that readers turn to online.
Grow and Manage Website Traffic
To generate traffic, you’ve got to be more than just a pretty face. Great design is essential, but you’ve got to bring some people to the party! Here are some tips to generate traffic and strengthen your online marketing:
- Develop keyword-rich, valuable content paired with a robust search engine optimization (SEO) plan.
- Set up a social media marketing plan. A must for new customer acquisition and strengthening the loyalty of existing customers.
- Focus on target marketing to help you to reach your exact customers who want to buy.
- Monitor your website traffic using web analytics tools. Study your site visitors’ patterns and habits, so you can manage and tweak what is working and not working.
Extra Tips
Avoid frustrating your visitors at all costs. Do this by keeping the design, layout, and navigation intuitive, clean, and straightforward. As 44.7% of all retail e-commerce transactions are on mobile phones, be sure to create and optimize a mobile version of your website. Always make finding your contact information super simple.
Designing a website without purpose and intent is like swinging at the air – you never make good contact! To improve your online presence, you need to develop that presence with a purpose. If you’re looking for a strategic, proactive partner to help you navigate through the entire design and building process, Indigo Boost is the premier choice. Contact us today to get a free digital audit or talk strategy for your business’ website. Visit here to learn more or call (724) 321-3900.
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