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September 30, 2019

On-Site Optimization Is Essential

Optimization Starts at Square One

It is no surprise that to get your business on the first page of a Google search, the best place to start is by optimizing your website. The reason being, no matter how much off-site optimization you do, it does very little if your site itself is not optimized. Let me explain.

What is website optimization?

Website optimization, aka search engine optimization (SEO), involves making changes to your website, so it appears higher in search engine results. Search engines (i.e., Google, Yahoo!) review the relevance and readability of your site before giving it a ranking on a search engine results page. The more relevant your website is for a given search, the higher the website ranking. Over half of internet surfers will not look past the first page of results. Therefore it is imperative to optimize your website to gain a higher ranking.

Benefits of optimization

The main advantage of optimization is increasing the quality and quantity of visitors within your target market to your website. You achieve better search traffic through increasing site relevance resulting in a higher ranking, and ultimately getting your services and products in front of more customers. It also allows search engines to access more pages within the website, getting visitors to the pages most relevant to their search. A well-optimized website will also boost your business credibility as it provides visitors with a professional, positive, and user-friendly experience
Optimization offers a relatively low-cost ability to generate more visitors to your website and should be an essential aspect of your online marketing strategy.

How to improve optimization

Several factors can improve your rankings, including (but not limited to):

  • Keyword optimization: Keyword optimization is researching, analyzing, and selecting the proper keyword to increase your website’s search engine rankings. Relevant keywords drive visitors from your target audiences on search engines to your site. All aspects of SEO and its marketing efforts rely on successful keyword optimization.
  • Content: Content should be crafted with the targeted keywords in mind so that you connect with your audience, and website visitors can easily find the information they seek. Whenever possible, write original content as search engines rank it higher than duplicated content.
    Mobile-friendly: Since the majority of Internet searchers use a mobile device, a web designer must build a responsive website. Which means meaning the site will mold its design to the user’s screen size. Responsive design eliminates the need for visitors to zoom to view your products and services.
  • On-page SEO: Effective on-page SEO will improve the search visibility of your website. Targeted keywords should in your site’s title tag, heading tags, link building (including internal, inbound, and navigation links), images, and meta descriptions.
  • Positive UX: Make sure you organize your website so visitors can easily find the information they want. Additionally, ask your web developer to reduce webpage loading time optimizing images and reducing site redirects. A good visitor experience results in higher rankings and a better bottom-line for your business.

No matter the size or type your business is, optimization is necessary for any website to increase ranking and site visitors. If you desire to improve your online presence, you need to develop that presence with a purpose. And, if you’re looking for a strategic, proactive partner to help you navigate through the entire design and building process, Indigo Boost is the premier choice. Contact us today to get a free digital audit or talk strategy for your business’ website. Visit here to learn more or call (724) 321-3900.


Article written by Jim Norton

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