Often our best relationships are based not on common interests, but core values. What is most important to them? What makes them tick?
We’ve never had a client tell us they need another expense, which is what marketing becomes without results. Marketing is a result-driven business and understanding your goals and why you have them is a crucial piece of the puzzle. On top of that identifying what success is and how to measure it keeps everyone heading in the same direction, onward and upward.
You can define versatility in many ways. In our case, it does not say “you don’t like that product? How about this one?” For us, versatility is about being able to adapt to the needs of our client and develop strategic partnerships to deliver the best outcome.
Someone once asked “what’s in a name,” I say everything. The reputation of our clients and our own reputation are of utmost importance. In the Navy, there were many colorful sayings one being “it takes one aw-crap to erase a hundred atta-boys” We are striving for atta-boys here.