The Who’s Who of Social Media Marketing and What’s in it For Me?
Choosing which social media channels are best for your situation is an important decision. Knowing your target audience, what influences them, and how to get in front of them more often impacts your ability to keep them coming back for more. Customer loyalty has a positive impact on the bottom line. Since you already have a base of happy clients, we can develop a look-a-like audience that enables you to reach new customers with similar interests. Whether it is Facebook, LinkedIn, Instagram, Twitter, Google, or any combination thereof, we will help you identify what the best fit is for you. At that point, you are not only posting with a purpose; you are building loyalty. Attracting new customers requires a slightly different strategy. We significantly increase conversions by using content-rich ads that click to a landing page designed solely for that ad.
What is posting with a purpose? Posting information your customers want to read, on a regular schedule.
Knowing what to post, where to post, and how often is the key to success. With social media management, our goal is to make this as productive and straightforward as possible for you. Optimizing your social profile is the first step to ensuring we are on track. Once complete we can begin a strategy of regular posts on one or multiple social media channels. These scheduled posts will drive repeat and referral business as you gain visibility.
The management of social media is a collaboration between you and your account manager. With regular monthly sessions a strategy is developed, adjusted, expectations set, and results reviewed. There is no time for hiding with either party; we both own the results and therefore the sessions crucial. We do the heavy lifting on the social side so you can focus on what you do best, running your company.
Content Rich Ads
Images and content together impact how often an ad is intentionally clicked on.
When using targeted ads, any weak link in the chain can be the difference between great results and disappointment. Which is the reason effective social media marketing isn’t as easy as it sounds. So, let’s look at a few of those links. The ad itself needs to have visual appeal to the intended target, send a simple message, and provide a call to action. If not the ad either won’t capture attention, or the user won’t know what action to take. Once the ad is clicked sending the user to a homepage or another page on your website may not get the result you desire. Why? You got their attention with the ad and then sent them to a page where they can’t easily find what was in the ad. Most people aren’t going to take the time to do that.
Let’s look at a happy scenario. You have a great ad, with a simple call to action, is generating a healthy click-through rate and links to a specially-designed landing page. The landing page content is directly related to the ad, has no navigation leading anywhere else, and a straightforward call to action. The call to action, for example, could be a simple form, or the ability to book an appointment, or a trackable phone number. Notice each instance said “or” not “and.” The user will do what you ask them to. If you give them two or three choices, you reduce the conversion rate and hurt your results. Happy scenarios happen to be our specialty.
Reporting & Analytics
How are my social media posts performing? The data every business needs.
Find out which social media posts generate the most interaction and the most business. Track open rates and click-throughs from your e-mail newsletters. We’ll provide monthly reports with all of this key data.
Keep your existing and potential customers up to date.
Consistent interaction with existing customers is crucial for developing repeat business and building customer loyalty. Our team will effectively manage your email newsletter to make ensure you stay in touch with your most loyal customers, and your subscriber list continues to grow.